Thandiwe McCloy, Uncut LoveLife

If there’s one book you’d be smart to hold on to your whole life through, it’s this one!

Fr Theo Macupe

“This is the best, most practical and down-to-earth book for young people that I have come across!”



Andre Kraak, principal, Steenberg High

I wish I’d had Tug of Life long ago. It would have changed my life!’



Eugene Nkabinde, DRUM magazine

If you don’t have the answer, you’ll find it in this book



Cardinal Wilfrid Napier OFM Archbishop of Durban

Tug of Life is an invaluable and life-changing methodology - all our young people and families should use it!"



Andrew Cook, Principal, Mitchell House.

I am still glowing from all the good things that parents and heads have said to me about the impact you made

Peta-Ann Chipps, director Student Welfare, Grayston Preparatory school

The session was fantastic! The children really enjoyed it and took some valuable tips from it. So did the teachers!”

Welcome, churches and all faith-based communities!

We run our life-changing Tug of Life programme for faith-based communities and we  are proud to be the go-to place for tips, tools and advice for parents and young people.

Our mission is to empower all young people to make life-enriching choices; equipping parents for proactive parenting and inspiring families to thrive.

How can we assist you today?


The Tug of Life empowers people (from the ages of 10 to adult) to make good choices throughout their lives. Simple, fun and easily applied within minutes of being introduced to the concept, Tug of Life changes lives and behaviour wherever it is used. We encourage people to actively live with the book, scribbling notes and revisiting the various sections depending on current and future challenges they are facing.

This book is of huge relevance to all faith-based communities and receives rave reviews from youth leaders, pastors and priests. Cardinal Wilfrid Napier of the Catholic Church is an avid fan and he encourages the countrywide roll-out of the methodology and books. The isiZulu edition of the Tug of Life is now also available.

The Life Talk series consists of Life Talk for a Daughter, Life Talk for a Son as well as Life Talk for Parents. The series comes highly recommended for anyone who needs a thought-provoking book for teens, or parenting advice (especially related to teens). All of these can be conveniently purchased directly from the site and delivered to your doorstep.

We offer discounts for bulk orders so please don’t hesitate to contact us should you wish to purchase any of our publications for your church or community. Over 100 000 books have been sold to date.

Tug of Life Workshops, Programmes & Talks

What impact does Tug of Life have?

Tug of Life steers young people away from the challenges, and empowers them to be their best selves. We have identified that applying Tug of Life methodology is the most powerful tool available to our youth. Our focus is to get all young people to apply the Tug of Life to all aspects of their lives. No lengthy or complicated courses needed. They can apply it within minutes of being introduced to it. And they can use it throughout their lives.

What is Tug of Life?

Tug of Life helps young people to make wise, life-enriching choices that are based on sound values. Supported by the Tug of Life handbook, the programme assists each person to define an effective ‘game plan for life’ by applying a simple, unique methodology for identifying choices, challenges, dilemmas and solutions.

Fun and easy-to-remember, Tug of Life:

  • Helps young people to identify the ‘tug-of-war’ that each of them face in life (between challenges and solutions, and good and bad choices) and it empowers them to take charge of their choices and actions.
  • Creates its own language, and motivates young people to think in terms of Challengers (which disrupt life) and Galvanizers (powerful positives and solutions), and to put their energy and focus onto the Galvanizers.
  • Helps young people to define their Goal Person (who God created them to be and whom they strive to be). By highlighting good choices, it equips people to set a path that follows God’s teaching and leads to the best outcomes.

Tug of Life’s outcomes: an outstanding 75% success rate

Tug of Life gets young people thinking about their choices, and their physical, emotional and spiritual wellbeing. The Tug of Life approach helps parents too. Its messages equip them for proactive parenting, and enhance communication with their children.

During 2015 a measured Tug of Life pilot was run for 480 Grade 8 and 9 learners at Steenberg High in the Western Cape, with outstanding results.

  • More than 75% felt the programme assisted them with their choices and the consequences thereof.
  • More than 75% of the programme participants feel empowered to achieve their goals
  • More than 70% feel that the Tug of Life ‘characters’ helped them in their lives and helped them to understand their choices more clearly.

In addition, after participating in the Tug of Life®, the participants developed the following skills: Enhanced self-image, self-esteem and self-respect; More self-confidence ; Making better choices ;Positive future perspective; Developed hope; Empathy for others ( they want to help and assist others); More honest and trustworthy .

Mr Andre Kraak, principal of Steenberg High, says “the beauty of Tug of Life is its simplicity and the fact that it can be applied within minutes of a brief introduction. There are no deadlines or time-consuming demands – it’s just a thought process and a vocabulary that everyone, irrespective of age, can apply to every situation in their life. I wish I’d had this tool a long time ago, it would have changed my life!”

Excerpt from Cardinal Wilfrid Napier’s Foreword to Tug of Life (isiZulu edition)

Tug-of-Life is a very simple, graphic way of showing a young person how to make the right choices, beginning with the basic choice of what kind of person you want to be or become. Tug-of-Life gives you the tools to work out for yourself where you are going to take your life, by making the right choices, at the right time and for the right reasons.

Keep it close to you; keep it open or marked at the places where you need the greatest help, or where you know you can help someone else.

The greatest strength of the Tug-of-Life, is that it is there for everyone. Read it; study it; use it. Then show your friends and encourage them to get their own copy and use it too.

+Wilfrid Cardinal Napier OFM, Archbishop of Durban

M’ntomusha othandekayo ofunda lencwadi

Mhla eqala-ngqa u-Izabella Gates ukungichazela ngokuthi i-Tug-of-Life iyini futhi isebenza kanjani, ngaba nomuzwa wokuthi ingaba yikhambi ekwenzeni umehluko ezimpilweni zabantu abasha. Kwahlaluka kimi ukuthi ilikhambi elizosiza intsha (nabazali) ukuze bakwazi ukukhetha okuyikho emhlabeni onokuningi-ningi.

I-Tug-of-Life ingesize-nje abantu abasha ukuba babone izimpilo zabo ngendlela ehlukile, kodwa futhi ingabasiza ukulawula izimpilo zabo. Lokhu kungoba bazobe sebekwazi ukuthatha izinqumo ezinhle ezizobenza babe ngabesilisa nabesifazane abafanelekileyo kuleyomikhakha uNkulunkulu ababizele kuyo.

Ekuqaleni ngangingenasithombe emqondweni wami ukuthi ungakanani umehluko ongenziwa yi-Tug-of-Life. Kwaze kwaba mhla  ngethamela isethulo ngayo esasethulwa ngu-Izabella emhlanganweni wabaPriste besiFundaBhishobhi Esikhulu sasEThekwini. Indlela i-Tug-of-Life esebenza ngayo yaba sobala futhi kwacaca ukuthi kukhulu okungazuzwa abantu abasha uma bengayisebenzisa ukucaba indlela eya kwi-kusasa labo.

I-Tug-of-Life iyindlela ebonakalayo nelula kakhulu ekhombisa umuntu omusha ukuthi izinqumo angazithatha kanjani kusukela esinqumweni sokuqala sokuthi ufisa ukuba ngumuntu onjani. Ikunikeza izinsiza ukuze uhlele indlela enhle ezokuyisa kulokho okuhle ofisa ukuba yikho, ngesikhathi esifaneleyo nangezizathu ezilungile.

Manje usungazitholela incwadi ye-Tug-of-Life ngesiZulu uyisebenzise noma nini.  Mayibe seduze kwakho njalo. Mayihlale ivuliwe kumbe ibekwe uphawu kulawomakhasi aqukethe izingxenye lapho ubona ukuthi udinga kakhulu usizo kuzo kumbe ungazisebenzisa ukusiza othile omaziyo.

I-Tug-of-Life ifanele wonke umuntu. Ifunde, icwaningisise, isebenzise.  Gqugquzela nabanye ukuba bayisebenzise futhi bazitholele lencwadi.

Sengathi uNkulunkulu angakubusisa, akuhlenge, futhi akuhlahlamelise ukuze ube yilokho okuthandwa Nguye!


+Wilfrid Cardinal Napier OFM

UMbhishobhi    oMkhulu wasEThekwiniSave




There are many ways of implementing Tug of Life in your community. Based on experience to-date, the most effective involves introducing all stakeholders (young people, parents, families and others) to the Tug of Life concept, and helping them to keep it top-of-mind throughout all situations they encounter.

We train youth leaders, priests, pastors, parents, educators and other stakeholders on the best ways of applying the concept within their environment. The training takes some 3-4 hours, we supply a Facilitator’s Manual, and then you’re welcome to apply it in the ways that you think will work best for you.

Introducing the concept to as many youth as possible in a particular community is important.  If all the youth they mix with are familiar with the vocabulary, it becomes a far more powerful tool than if only a few children have been exposed to it (due to peer pressure from those unfamiliar with the vocabulary).

Contact us today!

Follow us on:



Share This